Ric Young - "Innovators in Action" Speaker Series

 

 

Frances Westley Introduces Ric Young from SiG@Waterloo on Vimeo.

On May 5th, 2010 SiG@Waterloo invited Ric Young to speak to an audience at the Waterloo Regional Children's Museum in downtown Kitchener. Ric has an extensive background in social marketing and is considered a pioneer in the field.

Ric spoke about the recognition that society has "developed exceptional ingenuities, proficiencies, organizations and systems for change" and that we must harness these exceptionalities and apply it to social change initiatives. Ric highlighted various real-world examples of large-scale, social change initiatives throughout the world and addressed some fundamental questions about their impact on society and their ability to create sustainable, positive changes on society. You can see Ric's full presentation on the SiG@Waterloo site here.